Top Tips for Effective Merchandising of Organic Bananas
In the world of produce sales, bananas are consistently a top-seller. However, it is important to remain proactive in increasing banana sales and keep them top-of-mind for customers. How are you merchandising the high quality, organic bananas you sell, and communicating that they are grown sustainably with a concern for the environment and for communities?
Successful merchandising can help you sell more organic bananas. Here, we pull together some of our tried-and-true tips and tricks that we’ve accrued over our decades of selling organic bananas. Read more
Health and Wellness Trends Drive Supermarket Change
In a recent issue of The Packer, Pamela Riemenschneider reported that grocery store chain Aldi pledges healthy changes throughout its store. Checkout lanes will be stocked with nuts, trail mix, granola bars and other healthy options instead of chocolate bars and candy. Other healthy changes include partnering with registered dietitians to provide healthy eating tips and recipes, expanding the selection of organic meat and produce, and highlighting nutritional facts on private-label packages.
“The industrywide push for health and wellness has retailers trying to figure out where they want to brand themselves,” the article reports.
In the same issue of The Packer, Tom Karst writes that a Robert Wood Johnson Foundation report shows that among the schools studied that shifted their lunch programs to provide healthier options, school meals chosen by students were 29% healthier in nutritional value than previously. Additionally, there was no difference in school lunch participation – this means that the same number of students ate the lunch offerings from the schools instead of bringing their own items.
What do these two articles tell us?
It means that people – youth and adults – will eat healthier if given the option to do so. Many retailers are seeing that customers are demanding healthier options and many schools are noticing that students will choose healthier options when provided the opportunity. This information can be used by Organics Unlimited’s retailers in understanding how to incorporate organic bananas and other fresh produce into advertising, featured displays and more. And distributors may begin to notice shifts in produce orders accordingly.
Consider how to capitalize on health and wellness trends using organic bananas – it will create a win-win for retailers and customers.
Follow Organics Unlimited on Facebook and Twitter to stay updated on the latest recipes, retail marketing tips and organic banana facts.
Photo courtesy of stylecraze.com
Tips for Marketing Organic Bananas to Millennials
A recent study sponsored by The Coca-Cola Company was cited in the July 2015 issue of Grocery Headquarters. The study, all about how Millennials shop for groceries, offered some key insights that grocery store retailers can use when wondering how to sell Organics Unlimited bananas toward the Millennial market.
Millennials spend $200 billion annually on groceries, averaging about $281 monthly per individual. That’s a large portion of the market, and through effective merchandising retailers can push products according to the generation’s needs. Read more
