Top Tips for Effective Merchandising of Organic Bananas
In the world of produce sales, bananas are consistently a top-seller. However, it is important to remain proactive in increasing banana sales and keep them top-of-mind for customers. How are you merchandising the high quality, organic bananas you sell, and communicating that they are grown sustainably with a concern for the environment and for communities?
Successful merchandising can help you sell more organic bananas. Here, we pull together some of our tried-and-true tips and tricks that we’ve accrued over our decades of selling organic bananas. Read more
How Retailers and Distributors Prepare for GROW Month
GROW Month, a 30-day celebration of Organics Unlimited’s nonprofit program, begins September 1. With each box of GROW organic bananas sold, a portion of the proceeds are directed toward the GROW fund and are used for youth education scholarships in Mexico, clean water programs in Ecuador, dental and vision care in Mexico, micro-loans for small family businesses and more. Read more
Summer Trends in Organic Banana Sales and Merchandising
Photo courtesy of star2.com
Bananas are a hot commodity. Measured by value or by volume, bananas are the major fresh fruit imported to the United States. In organics categories, bananas are the largest organic import to the U.S. as well, boasting a $214.5 million import value in 2013.
With the summer harvest season in full swing, bananas have quite a few fresh friends in fruit departments lately. How do grocery stores and retailers continue to sell bananas when there are so many fresh fruits in season?
Thankfully, the banana is an American household staple. The Packer indicates that 84% of consumers purchased bananas at least once in the past year. Other statistics point out that more than 96% of U.S. households buy bananas at least once a month. Regardless of the season, bananas are a tried-and-true purchase for most Americans.
This means that retailers shouldn’t approach fresh produce as competition, but as additional sales opportunities. As one of the best-selling commodities in the produce department, bananas are often one of the reason consumers visit the produce department. Therefore, many merchandisers place their banana displays at the back of the store or department, allowing customers to walk through the displays of fresh fruits such as watermelons, stone fruits and berries in order to reach their staple: bananas.
Organics Unlimited expects minimal fluctuations in purchases as the seasons change, based on consistent consumer demand.
We’d love to hear your feedback. Share your thoughts and suggestions on merchandising and displaying organic bananas during the summer months by commenting below.
Follow Organics Unlimited on Facebook and Twitter to stay updated on the latest recipes, retail marketing tips and organic banana facts. Use #GROWTURNS10 on your social media posts to celebrate September GROW Month.
