GROW has partnered with Produce for Kids in its Power Your Lunchbox campaign. This digital marketing program aims to inspire more health-conscious lifestyles. This year, the Power Your Lunchbox campaign coincides with the 10th anniversary celebrations of GROW Month, happening in September.
The Power Your Lunchbox campaign, scheduled for August 3 through September 18, encourages families and individuals to take a pledge to pack healthier lunches during the back-to-school season, utilizing GROW bananas and other participating healthy brands. For each pledge taken, Organics Unlimited and other sponsor brands will make a donation to Feeding America® children’s programs that focus on health and wellness across the country.
Retailers, media and other trade organizations can support the Power Your Lunchbox program by joining GROW and Produce for Kids in a Twitter party at 6 p.m. PT on Wednesday, August 12. You can find the party on Twitter by following for #poweryourlunchbox hashtag.
Other back-to-school messaging and healthy eating tips will be available from GROW throughout the Power Your Lunchbox campaign.
To learn more about our organic bananas and how you can supply them in your store, please visit OrganicsUnlimited.com.
Photo courtesy of flickr
Organic bananas are the perfect accompaniment to milk chocolate, and this twist on a banana bread adds a touch of sweetness with milk chocolate chips. The addition of the oats in this recipe allows you to eat it for breakfast without guilt, or serve it for a snack or dessert. (more…)
Photo courtesy of star2.com
Bananas are a hot commodity. Measured by value or by volume, bananas are the major fresh fruit imported to the United States. In organics categories, bananas are the largest organic import to the U.S. as well, boasting a $214.5 million import value in 2013.
With the summer harvest season in full swing, bananas have quite a few fresh friends in fruit departments lately. How do grocery stores and retailers continue to sell bananas when there are so many fresh fruits in season?
Thankfully, the banana is an American household staple. The Packer indicates that 84% of consumers purchased bananas at least once in the past year. Other statistics point out that more than 96% of U.S. households buy bananas at least once a month. Regardless of the season, bananas are a tried-and-true purchase for most Americans.
This means that retailers shouldn’t approach fresh produce as competition, but as additional sales opportunities. As one of the best-selling commodities in the produce department, bananas are often one of the reason consumers visit the produce department. Therefore, many merchandisers place their banana displays at the back of the store or department, allowing customers to walk through the displays of fresh fruits such as watermelons, stone fruits and berries in order to reach their staple: bananas.
Organics Unlimited expects minimal fluctuations in purchases as the seasons change, based on consistent consumer demand.
We’d love to hear your feedback. Share your thoughts and suggestions on merchandising and displaying organic bananas during the summer months by commenting below.
Follow Organics Unlimited on Facebook and Twitter to stay updated on the latest recipes, retail marketing tips and organic banana facts. Use #GROWTURNS10 on your social media posts to celebrate September GROW Month.