GROW Month puts emphasis on consumer outreach throughout the month of September

SAN DIEGO (Sept. 8, 2017) – Organics Unlimited, an organic banana grower and importer with distribution throughout the western United States and Canada, launched its GROW Month consumer campaign in select US markets on September 1. This special 30-day campaign is designed to raise consumer awareness of GROW by Organics Unlimited’s social responsibility program, along with its organic bananas and emphasizing healthy lifestyles.

Buses in targeted Pacific Northwest transit routes feature GROW messaging to educate consumers on the importance of social responsibility, such as:

• Sustainability is the fruit of healthy communities.
• A GROW label banana is the most socially responsible banana you will ever meet.
• Eco-friendly organic bananas come from the GROW by Organics Unlimited eco-family.

“During GROW Month, we hope the buses will inspire consumers to use the hashtag #GROWmonth and learn more about the positive impact their banana purchases are making,” said Mayra Velazquez de León, president and CEO of Organics Unlimited and GROW. “By buying our organic bananas, we want consumers to recognize that they really are making a wide-reaching impact across communities near and far.”

Since 2005, GROW organic banana purchases have provided over $2 million in aid for underserved communities in banana growing regions of Mexico and Ecuador. Through retailer and distributor support, a percentage of each GROW organic banana box purchased is earmarked for the GROW fund. Donations are used for youth educational scholarships, health clinics, dental and vision care in both Mexico and Ecuador.

Retailers and consumers can participate in GROW Month throughout September and raise awareness of the program’s humanitarian work by purchasing GROW organic bananas and sharing the hashtag #GROWmonth on Facebook, Twitter and Instagram.