Organic Produce Display Signs with Design in Mind
With the many available produce options to offer customers, what can you do to grab their attention? Is it with discounts? Could it be in the way you display products? Location? Or maybe it’s the right sign? We spoke with graphic designer Nate Grundmann from Sacramento Natural Foods Co-op, a seller of Organics Unlimited and GROW organic bananas – their number one selling produce item, to hear from a retail perspective what goes best into creating compelling visuals that sell produce as well as additional tips in managing signage. Read more
How to Educate Your Staff and Customers about Organic Bananas
In a recent article, the Supermarket News asked multiple grocery chains what is the one thing the produce department would do to increase produce sales. Many answers included education. Produce managers understand the value of educating their staff on various fruits and vegetables so staff can in turn educate customers.
“How do I educate my customers more?” wonders Roman Teig, produce manager at Hy-Vee. “Because right now everyone wants to know where their food’s coming from. Customers want that connection.” Read more
Bringing More Customers to the Produce Aisle
Data from a 2015 FMI inaugural Power of Produce report shows that 99% of households buy vegetables and 98% buy fruit. That’s good news for the health of our country! However, only two-thirds of consumers polled said they shop the produce department frequently. According to a recent Supermarket News article, perhaps it’s time to rethink the produce department. While we oftentimes create cross-promotional displays in other locations (such as the cereal aisle or end displays), perhaps we should be encouraging customers – especially that one-third who don’t already do – to make frequent trips to the produce aisle for many of their grocery needs. Read more
