Organics Unlimited Prepares for GROW Month this September
San Diego, CA (August 1, 2012) Come this September, Organics Unlimited will help their customers increase sales of GROW bananas through GROW Month. With the wheels in motion, this year’s GROW Month has begun to see great potential and expects increased collaboration among retailers.
Hosted every September by Organics Unlimited, GROW Month is a time to maximize retailer support. The company will be providing tailored in-store promotional materials that will help raise awareness of GROW, a charitable fund that provides help to workers and their families in banana growing regions. Organics Unlimited is prepared to help retailers with sampling events and contests as well as providing point-of-purchase materials, including display signs, recipe cards, banana bags, and more.
With each box of GROW bananas purchased, a portion of the revenue is donated to the GROW Fund, which is administered by the International Community Foundation. Funds are distributed to programs such as Project Amigo in Mexico and other nonprofit service projects in Ecuador.
In preparation for GROW Month, Organics Unlimited expects to see increased growth from years past. “An increase in sales means more opportunities for the communities where the bananas are grown,” says Mayra Velazquez de Leon, President and Co-Founder of Organics Unlimited and GROW. “These programs include valuable educational and health opportunities for workers and their families that they may have never had the chance to obtain otherwise.”
Continuing their famous quotes marketing campaign, this quarter for GROW Month, Organics Unlimited uses inspired words from a Roman stoic philosopher, Seneca. He states, “Wherever there’s a human being, there’s an opportunity for kindness.”
Organics Unlimited Launches Redesigned Company Websites
San Diego, CA (July 9, 2012) Organics Unlimited has launched a new, fully restructured website. The new site promises to expand the benefits of the company by creating an easily accessible and user-friendly experience for all distributers and retailers.
The new Organics Unlimited website hosts up-to-date point-of-purchase materials, merchandising ideas, and industry news focused on selling the advantages of organic produce. “We wanted to give retailers a resource that is both informative and provides hands-on tools,” says Mayra Velazquez de Leon, President and Co-Founder of Organics Unlimited. The new website will also provide an updated feed from Organics Unlimited’s blog, OrganicOdes.com.
GROW (Giving Resources and Opportunities to Workers) by Organics Unlimited will also receive a brand new website. Once a part of the Organics Unlimited corporate site, GROWBananas.org will have its own voice focused on consumer awareness.
“The GROW website has a lot of information to take away for our customers. But, it will also provide consumers with a better understanding of how they are instrumental to this cause with each purchase of GROW bananas,” explains Velazquez de Leon. Volunteer opportunities are also available through the website.
