Help GROW make a difference in communities!
The GROW label from Organics Unlimited has been helping families in the banana growing communities by providing funds to Project Amigo, a non-profit organization. With the financial support they receive from the GROW label, Project Amigo is able to provide the communities with vision clinics, dental clinics, literacy and an educational programs. These services are vital to the community and quite successful. Over 90% of the students that are a part of the Project Amigo scholarship program are attending the university and many have graduated to become very successful. Some of those success stories have continued to be a part of their community and have helped the current students in their health and education.
With each box of GROW bananas sold, a portion of the proceeds go into the GROW Fund. These donations are managed and distributed by the International Community Foundation. Project Amigo in Mexico and Children International in Ecuador are two organizations where GROW has helped build better communities and have changed the lives of many. However, none of this would be possible without the support we receive from you.
In a few months, we will be kicking off GROW month. Every September, we promote GROW and take the opportunity to educate and inspire our consumers to make a difference through their GROW purchases. What does this mean for you? Please start thinking about your merchandising displays and about other ways you can help. We need stores that are willing to host community events such as banana tasting, kid’s events, etc. We also need stores that are ok with live footage being shot inside the store by news crews.
Please consider helping us in helping our communities! With your support in purchasing GROW bananas or creating visual appealing merchandising displays with GROW bananas, together we can make a difference in the banana growing communities.
GROW by Organics Unlimited Launches Banana Sales in Japan
Organics Unlimited, a San Diego-based grower and importer of organic fruit, is pleased to announce it will start selling organic bananas in Japan that support its social responsibility-focused GROW program. This is a result of the Asian country beginning to adopt the consumer trend that has been on the rise on the U.S. Through its GROW fund, Organics Unlimited donates a percentage of every organic banana sale to the communities in rural Mexico and Ecuador where the fruit is grown. These organic bananas will be sold and marketed under the BioFruit label in Japan. (more…)
The Power of Merchandising
With spring just around the corner, it’s time to start thinking about freshening up your retail displays of organic produce. Warmer weather means more picnics, refreshing salads and waistline reducing smoothies. Best of all, selling more produce, such as Organics Unlimited organic bananas means higher revenue overall. According to findings in the Power of Produce Report from the Food Marketing Institute, shoppers who purchase fresh produce spend an average of $20 more than the average shopper, and $30 more than shoppers who don’t purchase produce. One of the reasons produce sales mean bigger revenues is because produce has penetrated other consumption occasions. The rising popularity of juicing, as well as healthy snacking and breakfast options, translates to more incentives for the average consumer to peruse and purchase produce. Nearly two-thirds of supermarket shoppers will buy produce.
Although consumers are already purchasing more produce, strategic merchandising is still of high importance, as this presents a great opportunity for retailers to draw consumers to other products through cross-merchandising. The Power of Produce Report shows nearly half of impulse buys in the produce department are a direct result of merchandising displays which are eye-catching and informative. These displays are not only good for attracting consumers, but also for informing them about the quality and freshness of the product.
Nearly 60% of shoppers are looking to know more about where their food comes from, especially when it comes from organic farms like the fresh, quality organic bananas from Organics Unlimited. In fact, last year organic produce accounted for $4 billion in produce sales. Environmentally friendly produce that is also grown in a sustainable way is a top priority for consumers, most notably amongst Millennials. With 75% of consumers reporting that they would like to eat more fresh fruit and vegetables, strategic merchandising is a great way for retailers to drive up consumption rates. At Organics Unlimited, we are proud that our organic bananas give consumers exactly what they are looking for: a fresh, healthy, certified organic option that is also grown with respect for our communities, our growers and our environment!
To learn more about our organic bananas and how you can offer Organics Unlimited and GROW organic bananas in your store, please visit OrganicsUnlimited.com. You may also follow Organics Unlimited on Facebook and Twitter for more news.
