Survey Says: Consumers are Continuing to Buy Organic
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The Organic Trade Association (OTA) just released survey results regarding the organic food industry, which involved roughly 1,300 consumers. The survey found that since fresh produce has always been a gateway to the organic category, it remains a top category in organic food sales. Here are some more of the findings:
· Four out of 10 families have increased their organic food purchases in the past year
· 97% of those surveyed said they buy organic fruits and vegetables at least “sometimes”
· 48% of parents said their strongest motivator for buying organic is the belief that organic products are healthier
· 79% of families are increasing consumption of fruits and vegetables to maintain their health
· 72% of parents are now familiar with the U.S. Department of Agriculture’s organic seal, up from 65% in 2009
· 30% of survey respondents are new to the organic marketplace
What do you think of the survey results? Is any of the information surprising or insightful? Let us know your thoughts!
Happy Thanksgiving!
At Organics Unlimited, we have so much to be thankful for. We’re thankful for our amazing and supportive distributors and retailers who believe in our product and who support us every day. We’re thankful for our staff who works hard every day to ensure the best possible product. We’re thankful for the opportunity to help out our farm workers and their families with our GROW fund. We’re thankful for such a great 2011.
Happy Thanksgiving to you and yours. What are you thankful for this Thanksgiving?
Holiday Cross Merchandising
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- Display bananas near baking supplies to encourage banana usage in holiday baking
- Merchandise bananas with other organic fruits and nuts
- Display bananas near fresh winter dates and print out our recipe for our Healthy Banana Cookies
- Display bananas near seasonal organic fruits such as oranges, red grapes and pears as well as fresh cream and vegan marshmallows for a fresh and festive Ambrosia Salad
- Print out this recipe for Organics Unlimited’s Ultimate Banana Cream Pie. Display all necessary ingredients right next to bananas