Why the Organic Banana Growing Process Matters

Why the Organic Banana Growing Process Matters

The advantages of organic bananas are numerous and very important. But at the store level, sometimes consumers only see the slightly higher price. Communicating the organic growing process to the consumers can help persuade them to make the switch from conventional to organic, which will benefit their health and your sales. 

The road to converting your customers from conventional to organic bananas is not as hard as one may think. Helping your customers understand the organic growing process is like giving your customers a sneak peak into the candy factory, except there isn’t anything you should be hiding. Knowledge is power. And by providing these facts, awareness about organic bananas will spread outside your immediate buyers.

Here are just a few examples of our growing process that you should share with your customers:

  • The farms are first chosen based on their fertile soil, rainfall and warm climate
  • Organic Certifiers perform on-site inspections to label Organics Unlimited Farms to be USDA Organic Certified
  • The farms use their own composting facility to generate natural nutrition by using all by-products from the bananas
  • Wells and drainage are used on farm property to properly irrigate plants
  • Organics Unlimited stands by their “Just in Time” process which allows them to transport the bananas the same day they are cut from the plant
  • Organic banana growing requires individual care of each plant, including elimination of off shoots, fertilization, bagging, and propping of each stalk.

Displaying these facts on point-of-purchase materials can help make the cost of organic seem less when they understand they are purchasing a healthier, fresher product.

Let us know if we can help you with your point-of-purchase materials, we’d love to hear from you!

Like Organics Unlimited on Facebook and follow us on Twitter. You can also find GROW on Facebook and Twitter.

Leave a Reply

Your email address will not be published.