Water Quality – Another Way GROW Saves Lives

Water Quality – Another Way GROW Saves Lives

In the US, we take our water quality for granted.  We believe that everyone is entitled to clean, safe drinking water, and August has been established as National Water Quality Month in recognition of its importance. But throughout the world, people become sick and sometimes die from tainted water.  That’s one place where your involvement with GROW bananas can make a difference.

In 2012, GROW Ecuador embarked on a Safe Water Project.  69% of families in the banana growing areas do not follow appropriate practices for the maintenance of drinking or cooking water.  This program is designed to educate families on the protection and cleansing of water containers, water disinfection and proper water storage. GROW funds pay for a professional educator for training sessions and home visits that benefited 400 families in 2012, impacting approximately1500 people.  Participating families also receive 20-liter drinking water containers for use in their homes.

Safe Water Project

Every GROW banana that your customers purchase helps protect a family that may not otherwise have the ability to drink water and still be healthy.  GROW Month in September is the ideal time to make sure your shoppers realize the good they can do with this simple act of kindness and bananas that will also benefit their own health.

How can you sell more GROW bananas?  Call us about our sampling program that is available during GROW Month.  Research has shown that shoppers buy more of products that are being sampled in the store.  Contact us at organics@osterads.com for information on sampling.

It’s time to let your customers know that they are helping changing the world by purchasing GROW bananas.  All we ask is that they “Buy a banana. Change a life.”  Check out our online store for new POP materials for each of your stores for GROW Month and do your part to help change the world. Contact us at info@organicsunlimited.com for login information.

If you’d like to be involved and to learn more about Organics Unlimited and GROW, visit OrganicsUnlimited.com, GROWBananas.org, or call (619) 710-0658.

Like Organics Unlimited on Facebook and follow us on Twitter. You can also find GROW on Facebook and Twitter.

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