With the excitement of the holidays over, it is easy to forget our New Year’s resolutions. Many people resolve to take better care of themselves by eating healthier, including more organic, whole fruits and vegetables. This is a great time for grocers to remind our customers to stick with their resolutions. One of the ways to do this is to make produce shopping more convenient through  grab ‘n’ go banana placement, which raises produce sales overall.

Grocers should also remember that after the holidays, many people want to eat healthier, but are also tired of cooking. This is when cross-merchandising works beautifully. By placing ingredients that work well together, say all the fixings for a banana berry smoothie, or banana overnight oats you make it easy and simple for your customer to shop.

The new year should also bring some fresh new ideas and revive the tired consistent marketing approaches of the past. For example, this is a great time to look at the consumer demographic. Twice as many women  as men say they eat three servings of produce per day or more

Second, the produce industry needs to appeal to men. To grow organic banana and other produce sales within your store, consider how to market to men. Drive impulse sales with this demographic by creating grab ‘n’ go displays near doors and checkout lines. Make it easy for a customer to pop in and get quick snacks and meals through these types of displays.

A focus on fitness is also a great way to  target both male and female shoppers. By pairing bananas and other “power foods” with protein powder or energy drink displays, merchandisers can reinforce that bananas are good for health and encourage all of us to keep up with our resolutions!

To learn more about our organic bananas and how you can offer Organics Unlimited and GROW organic bananas in your store, please visit OrganicsUnlimited.com. You may also follow Organics Unlimited on Facebook and Twitter for more news.