The $1 Trillion (and Growing) Sustainable Economy

Harvested bananas

Cost less, mean more
“Cost less, mean more” struck home for me because it aligns with economic theory which defines consumer procurement as a process of choosing between short-run trade-offs of comparative prices, convenience, the safety of loved ones and self-indulgence. This decision-making process is heavily influenced by a person’s income and job security. The Economics equivalent of “cost less, mean more” is consumers buying products based upon the “bang for the buck.” Read more