Consider Using Grab ‘n’ Go Tactics to Market to Men

Marketing Produce to Men

A recent piece by James Prevor in Produce Business discusses, in part, how the industry can sell more produce and achieve our collective goal of making the 5 a Day campaign a success. While the piece focused on selling more produce within convenience stores, there are lessons that grocers can take from the opinion editorial as well. Read more

Support Sales with Sampling

Banana Sampling

Sampling. One of the quickest ways to gain interest and support from your customers. Letting your customers try a sample of your product, especially organic bananas, is one sure-fire way of bringing in new sales. There are many different ways of how you can test out your produce and the important thing is to make it fun! Read more