The Expanding World of Organics
What motivates a shopper to try an organic product can vary from shopping cart to shopping cart. The definition of the typical organic shopper is becoming blurry as more consumers experiment with the segment. Read more
Organics Unlimited Expands Team Amid Emerging Market
San Diego, CA (February 18, 2014) – Organics Unlimited Inc. has announced the hiring of Marco A. Garcia as Manager of Operations and Logistics and George Pazos as Controller to further its pursuit of becoming one of the largest competitors in the market for organic bananas.
Organics Unlimited President Mayra Velazquez de Leon recognizes the growing trend in organic products. “We have an incredible opportunity in this emerging market, and we wish to not only continue our excellence in product quality and customer service, but further expand our distribution across the U.S. and international markets. George and Marco are here to do just that.” In addition, Mayra believes, “George and Marco are making an immediate impact in the company, capitalizing on our national brand recognition and expanding our distribution centers across the country.”
Marco brings with him a wealth of experience and knowledge in supply chain management and a passion for superior customer service. He was previously the Regional Logistics Manager for six years at Heineken Mexico where he managed the company’s supply chain in adherence to compliance and quality assurance. “I pledge to promote continued growth by reinforcing our company’s prestige and image through excellent customer service,” said Garcia.
George Pazos has over ten years of financial and human resources experience in multiple industries. Earlier in his career, George served as a purveyor of fine fruits and vegetables for Andrews Produce Company. In his most recent positions, he was the Payroll Specialist and Human Resources Manager for M Bar C Construction as well as the Human Resources and Purchasing Director for Marine Group Boat Works. “I am inspired by Organics Unlimited’s dedication to social responsibility. A major factor for my joining the team was the GROW program and the wonderful opportunities it provides for farm workers,” said Pazos.
Organic products are becoming increasingly popular among consumers in the United States. According to a USDA report released on October 24, 2013, industry analysts estimate that U.S. organic food sales were $28 billion in 2012 (over 4 percent of total at-home food sales), up 11 percent from 2011. The organic industry is predicted to generate an estimated 42 billion U.S. dollars in 2014. In addition, the top U.S. organic product imports in 2013 were bananas, which valued close to $215 million.
Organics Unlimited Increases Organic Banana Plantings in Mexico
With an eye on expanding its market and buoyed by strong demand, Organics Unlimited has increased its organic banana acreage.
“Organics Unlimited is an organic banana grower in Mexico, and we also pack and import all of our bananas to the United States for distribution there,” said Mayra Velazquez de Leon, who, with her husband, Manuel, owns and operates Organics Unlimited in San Diego. “Distribution is from our warehouse in San Diego, where we sell to both chains who have ripening capabilities and wholesalers who ripen.” Read more
