Tips for Marketing Organic Bananas to Millennials
A recent study sponsored by The Coca-Cola Company was cited in the July 2015 issue of Grocery Headquarters. The study, all about how Millennials shop for groceries, offered some key insights that grocery store retailers can use when wondering how to sell Organics Unlimited bananas toward the Millennial market.
Millennials spend $200 billion annually on groceries, averaging about $281 monthly per individual. That’s a large portion of the market, and through effective merchandising retailers can push products according to the generation’s needs. Read more
Entertain Children with Tasty Banana Crafts
Photo courtesy of Momtastic.com
The Fourth of July holiday is a time for family and friends to gather, relax and enjoy great summer weather. There is no doubt that many parents will be making grocery store runs prior to the holiday to stock up on kid-friendly and crowd-pleasing snacks. Not only are organic bananas a healthy and portable snack or breakfast item, children can create plenty of adventurous crafts using the fruit. By creating banana-themed craft displays or providing instructions on how to create them, you can boost banana sales and provide parents with a delightful way to keep children entertained. Read more
Utilizing Spring and Easter Colors in Fruit Displays
Photo courtesy of tumblr
Spring has officially arrived, and with it comes the anticipation of color; soon, we will see tender green stems poking up from the soil. Flowers will bloom. Grass will grow. And vibrant colors will abound in nature and in grocery stores.
While bananas are a perennial fruit in the U.S. – an astounding 96% of American households buy bananas at least once a month – it will soon be joined in stores by other in-season, colorful spring favorites: honeydew melons, blueberries, apricots, strawberries, and more. Banana merchandisers can capitalize on the beauty of these fellow fruits and create vivid, visual displays. No matter what surrounds them, bananas will always stand out due to their color, unique shape and international appeal.
