Survey Says: Consumers are Continuing to Buy Organic


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The Organic Trade Association (OTA) just released survey results regarding the organic food industry, which involved roughly 1,300 consumers. The survey found that since fresh produce has always been a gateway to the organic category, it remains a top category in organic food sales. Here are some more of the findings:

· Four out of 10 families have increased their organic food purchases in the past year

· 97% of those surveyed said they buy organic fruits and vegetables at least “sometimes”

· 48% of parents said their strongest motivator for buying organic is the belief that organic products are healthier

· 79% of families are increasing consumption of fruits and vegetables to maintain their health

· 72% of parents are now familiar with the U.S. Department of Agriculture’s organic seal, up from 65% in 2009

· 30% of survey respondents are new to the organic marketplace

What do you think of the survey results? Is any of the information surprising or insightful? Let us know your thoughts!

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