Summer Trends in Organic Banana Sales and Merchandising

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Photo courtesy of star2.com

Bananas are a hot commodity. Measured by value or by volume, bananas are the major fresh fruit imported to the United States. In organics categories, bananas are the largest organic import to the U.S. as well, boasting a $214.5 million import value in 2013.

With the summer harvest season in full swing, bananas have quite a few fresh friends in fruit departments lately. How do grocery stores and retailers continue to sell bananas when there are so many fresh fruits in season?

Thankfully, the banana is an American household staple. The Packer indicates that 84% of consumers purchased bananas at least once in the past year. Other statistics point out that more than 96% of U.S. households buy bananas at least once a month. Regardless of the season, bananas are a tried-and-true purchase for most Americans.

This means that retailers shouldn’t approach fresh produce as competition, but as additional sales opportunities. As one of the best-selling commodities in the produce department, bananas are often one of the reason consumers visit the produce department. Therefore, many merchandisers place their banana displays at the back of the store or department, allowing customers to walk through the displays of fresh fruits such as watermelons, stone fruits and berries in order to reach their staple: bananas.

Organics Unlimited expects minimal fluctuations in purchases as the seasons change, based on consistent consumer demand.

We’d love to hear your feedback. Share your thoughts and suggestions on merchandising and displaying organic bananas during the summer months by commenting below.

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