Promote Fresh Fruits and Vegetables for Consumer Health

Organics Unlimited fruit variety

We all know that fruits and vegetables are a key component to a healthy diet, and now we have more research that shows why produce is so important.

A new study in the American Chemical Society’s Journal of Agricultural and Food Chemistry demonstrates new understanding of how bananas make and store carotenoids, a compound found at various levels within bananas. Carotenoids are important vitamin precursors for eye health because they are converted to vitamin A in the liver, which promotes good eyesight. These findings could help scientists develop banana varieties that have higher amounts of carotenoids, leading to enhanced health benefits for consumers.

Another expert, dietitian and professor Ngaire Hobbins, states in her book “Eat to Cheat Dementia” that the key to keeping your brain in quality condition is a variety of fresh fruits and vegetables. Eating five to six different-colored foods in each meal will help deliver a plethora of antioxidants to your body, she says.

Despite all this information, unfortunately most Americans do not eat enough fresh produce. A study in “BMJ Open” reveals that more than half of U.S. consumers’ calories –57.9 percent — come from “ultra-processed food.” The researchers classified ultra-processed food as “formulations of several ingredients which, besides salt, sugar, oils, and fats, include food substances not used in culinary preparations…” Examples of such foods are soft drinks, frozen meals and instant soup.

In small snippets, data can be a helpful point-of-purchase merchandising material. Consumers may be more swayed to fill their carts with a variety of colorful fruits – including organic bananas – if they are reminded of their health benefits. Recipes can also offer suggestions to shoppers of what to purchase. Here, you can access dozens of recipes that utilize organic bananas.

Have you merchandised organic produce as health foods in a successful way? Share your tips with Organics Unlimited by emailing us at

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