Organics Unlimited Announces New Packaging and Messaging

Mayra Velazquez de Leon headshot

 

SAN DIEGO (Aug. 10, 2016)Organics Unlimited, an organic banana grower and importer with headquarters in south San Diego County, is pleased to announce it will unveil a fresh, new look to its branding throughout the coming months, including new banana stickers, revised packaging and an updated look and messaging. The elements will roll out  gradually, beginning in August.

Retailers and distributors can expect to see the new packaging in their upcoming orders of organic bananas. New stickers, with powerful messages tailored to the consumer, will appear on all fruit by September 1. Print and online ads now feature the new branding, and a new, rebranded website is forthcoming.

“Retail produce keeps moving more toward organic and sustainably grown,” said Mayra Velazquez de Leon, president of Organics Unlimited. “Consumers want to know exactly what they are eating, where their produce comes from, how it was grown and the resulting impact on the environment and communities. Organics Unlimited has always focused on a truly organic and sustainable product. We’ve been committed to these values since our founding in 2000.”

It was with this in mind that Organics Unlimited chose to revise and refresh its messaging. Organics Unlimited aligned the new banana sticker slogans with its core values while using the opportunity to talk directly to consumers, understanding the importance of sharing the company values to help engage and inform. The messages that consumers will see on the banana stickers share Organics Unlimited’s values of cultivating communities and farming in a responsible, sustainable and eco-friendly way. These messages include:

–          Sustainability is the fruit of healthy communities

–          Eco-friendly organic produce from our eco-family

–          The most responsible banana you’ll ever meet

–          Sustainable and ethically farmed from the ground up

The Organics Unlimited team will visit multiple retail and distributor customers throughout the coming months to debut the new brand elements, including updated point-of-purchase materials and sales sheets to assist in merchandising organic bananas.

About Organics Unlimited

Organics Unlimited is a San Diego-based distributor of organic tropical fruit from Mexico and South America, providing its traditional label as well as the GROW label. Its fruits are USDA certified organic for the U.S. and Canada through Organic Certifiers. For more information on Organics Unlimited and GROW, visit OrganicsUnlimited.com, GrowBananas.org, or call 619.710.0658. Check out the latest blog post from Organics Unlimited at: OrganicOdes.com, or find Organics Unlimited on Facebook, Twitter or YouTube.

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Media Contact: Hannah Martine
hannahm@osterads.com
619.906.5540 ext. 307
 

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