Mission & Values


Our Mission

Organics Unlimited is committed to providing premium quality organic bananas, through a culture of sustainability, caring for our communities, and providing excellent customer service.

Our Values

Respect – We treat all people and our environment with dignity, honoring our commitments.
Commitment – We are dedicated to achieving the greatest good for our company, team, and environment.
Continuous Improvement – We challenge ourselves to constantly improve to exceed client expectations.
Sustainability – We work in a responsible manner that contributes to our environment, community, and company.
Passion – We are enthusiastic about the work we do, giving it our all and inspiring others.




When Organics Unlimited was founded in 2000, it was with a mission to provide the best quality organic tropical fruits to consumers in the U.S., Canada and Mexico. The mission also included not forgetting the social responsibilities of the founder’s family background – to care for the workers who make this quality possible.


Organics Unlimited is 100% organic and has been since its beginnings. In 1972, when founder Mayra Velazquez de Leon’s father, Carlos Cortes, was asked by a client how his great tasting bananas were grown, he described the truly natural process he had learned from his father, including watering the plants from the river water that flowed through the farms. The client and Cortes partnered to bring the first commercially grown organic bananas to the United States that year.


Now, Organics Unlimited takes extra care to continue growing a natural, truly organic fruit just as our ancestors did, importing the freshest and healthiest tropical product from organic banana farms in Mexico and South America.


In 2005, Organics Unlimited started a program called GROW, meant to benefit the communities where the organic bananas are grown. GROW was founded on the principle of providing a better lifestyle for not only the workers who grow the produce, but also others in the community who are often living in poverty. The GROW program helps provide educational, dental and vision support to those who need it the most, regardless of their employment. Sixty cents of every box of GROW organic bananas is directed toward these programs.




Mayra Velazquez de Leon

As President and CEO, Mayra Velazquez de Leon is responsible for the sales and marketing growth of the company. Her multi-cultural experience positions her as the perfect liaison between the product and today’s customer. Four generations of her family have grown organic bananas in Mexico, giving her and her staff expertise in growing methods that produce delicious, high-quality organic bananas in a sustainable way.