Marketing to Kids for Mother’s Day

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Photo courtesy of Tony Kadysewski of Fixtures Close-Up

Sunday, May 10 is Mother’s Day, and moms across the country will be treated like queens by their loving children. Those kids might need a little help in planning a special breakfast-in-bed for their moms, which means fathers or guardians will be making some grocery store visits in order to plan a love-filled morning.

This provides the perfect opportunity to market Organics Unlimited products to children. Bananas are already a food that’s recognized from an early age, but there are multiple ways you can merchandise them in order to attract extra attention from little ones’ eyes, such as:

  • Place banana “trees” near items that pair well with them, as shown above. These banana trees allow children of all ages to reach out and choose the bananas they want.
  • Use colorful, vertical signs at the end of your displays so small children can spot them. The unique shape of a banana lends itself perfectly to tall, skinny signage.
  • Display products on tiered levels using shelves or baskets. Think of what a child would see at eye level and create product displays at that height that allow them to see and touch the bananas.
  • Cross-merchandise items with Organics Unlimited bananas that will create a balanced breakfast. Perhaps pancake mix and chocolate chips; peanut butter, bread and honey; a variety of colorful fruits to create a salad; or various hot and cold cereals. See our recipe blog for inspiration.
  • Cross-merchandise other items that appeal directly to kids: fruit snacks, pre-packaged sliced fruits, vegetable-and-dip packs, and cheesy crackers, to name a few. By creating a “just for kids” snack display, little ones will feel important and drag their guardians over to explore all the tasty items.
  • Use a few colorful helium balloons to mark Organics Unlimited bananas as a special Mother’s Day item; kids will be drawn to the balloons. You could even consider giving balloons away to children who approach the display.
  • Children are very observant, especially with things closer to their line of sight. Floor stickers – perhaps in the shape of monkey feet or banana peels – that lead to the Organics Unlimited bananas provide a whimsical pathway for children to follow.
  • Oftentimes, customers won’t come to the grocery store with a set plan of what to make Mom for Mother’s Day. Place a display of Organics Unlimited bananas very near the entryway to the grocery store or to the produce section. By keeping bananas as the top-of-mind item, you can help inspire banana-based breakfast ideas in the minds of children and their dads.

To learn more about our organic bananas and how you can supply them in your store, please visit OrganicsUnlimited.com. To learn more about the GROW program, please visit Growbananas.org.

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