Display Idea: Smoothies for the Whole Family

Banana Smoothies
Photo credit: Courtesy of Adam at inspiredtaste.net

Summer is here, and the warmer weather provides an opportunity to market cool, refreshing products. Smoothies are a great option for a cross-merchandising display theme featuring Organics Unlimited bananas. Health nuts, adults on-the-go and children all love smoothies; a display will attract all types of customers.

Bananas make a great base for any smoothie so the display should feature baskets full of the organic fruit. Since it’s summer, capitalize on other fresh fruits that are in-season to create a colorful cross-merchandising arrangement. Strawberries, blueberries, pineapple, mango, peaches, oranges and coconuts are all beautiful fruits to feature in a display with bananas.

Consider setting up the display near the dairy section, as milk and yogurt (traditional or Greek) are often used in smoothies. Many customers may not eat dairy products, so have substitutes such as almond, soy and rice milk nearby, too.

Don’t forget about the non-fruit ingredients that you can add to smoothies! Peanut butter, almonds, chocolate, flax seeds and honey are perfect dry-goods accompaniments for the smoothie display. And of course, there’s vegetables such as spinach, kale, cucumbers and avocado. If your store sells straws or colorful plastic cups, add these to the display, too.

Provide nutritional information on different smoothie recipes or individual fruits. One smoothie can pack quite the punch of calcium, Vitamin D, Protein, Vitamin C, Potassium, and other nutrients. This will appeal to the health and fitness-minded customer, as well as parents looking for a fast breakfast or snack for their children.

Smoothies can be made in big batches and are a great grab-and-go breakfast for a family on-the-go. Consider creating bags or baskets of pre-chosen smoothie ingredients that a shopper can grab quickly; not only are you promoting healthy eating, you’re also targeting the grab-and-go customer who may need an idea for a fast meal for the whole family.

While frozen fruits and vegetables are often used in smoothies, these are difficult to use in a cross-merchandising display! Encourage as much fresh produce consumption that you can while it’s in season, but you can use recipe cards to remind customers of all the ingredients (fresh or frozen) they will need for specific smoothies.

Another great tip for customers is that smoothies can be turned into a frozen, portable snack using a silicone popsicle mold. These make them even more fun and appealing to children.

To learn more about our organic bananas and how you can offer them in your store, please visit OrganicsUnlimited.com. To learn more about the GROW program, please visit Growbananas.org.

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