Celebrate National Fresh Fruit and Veggie Month!

There is no better way to celebrate a healthy lifestyle than National Fresh Fruit and Veggie Month! This holiday provides opportunities to use fun and engaging strategies to inform your customers of the many benefits of fresh fruit and vegetables.

To celebrate this health conscious occasion, ensure that your produce displays stand out, providing awareness of the month. One way to get your customers excited is to highlight bananas for a few days or even a week. There are plenty of benefits, recipes, and fun ways to display bananas with point-of-purchase displays or demonstrations that relate to Fresh Fruit and Veggie month. Plantains are also a great fruit to highlight during Fresh Fruit and Veggie month. Plantains are a member of the banana family that are usually cooked. They are larger than bananas and offer exciting and different benefits for your customers. Let them know that plantains are just as healthy and tasty as bananas.

Fat free and low in calories, plantains make for a great treat. A fully ripened plantain may look off-putting to some customers because of its black skin. Informing your customers that the black color is the best time to prepare them – especially for dessert – will help draw interest. Plantains are typically used as side dishes when they are green in color. Add signage on plantain displays to help educate customers on the difference and be sure to add a recipe card for helpful preparation tips.

Here is a great recipe for cooked ripe plantains that may interest your customers: 

Sweet Plantains: 
Serves: 4
Prep and Cook Time: 25 Minutes


  • 2 to 3 ripe (black) plantains
  • 5 tablespoons unsalted butter
  • 1 teaspoon ground cinnamon
  • 1 teaspoon natural vanilla extract
  • 2 tablespoons brown sugar

To peel the plantains, cut off ends and discard. With a paring knife, make 3 shallow slits lengthwise along the seams of the skin and peel away. Split the plantains lengthwise. Heat 4 tablespoons butter in a large skillet and place over medium low heat (plantains have a high sugar content and will burn if the heat is too high). Fry the plantains in a single layer, until golden on the bottom then turn over with a spatula. Add the cinnamon, vanilla, and sugar and let cook for a few more seconds to begin caramelizing the sugar. Just before serving, melt remaining tablespoon of butter to finish the sauce. Serve immediately.

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Recipe Source: Food Network

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