Tips for Cross-Merchandising Organic Bananas

Organic bananas are usually a staple item on most organic-conscious shoppers’ lists. However if they don’t make the top of the list, turn them into an impulse buy when shopping for related items through simple cross-merchandising techniques.
The Organic Trade Association (OTA) notes that consumers who shop organic are also more likely to be adventurous cooks, gourmands, or more popularly termed “foodies.” To capture this audience, provide unique suggestions in which they can incorporate organic bananas into their diets or place among other ingredients for creating special organic recipes.
Here are some cross-merchandising ideas to help increase your sales and drive your shoppers BANANAS:
  • Cross-merchandise bananas with steel-cut oatmeal and organic non-fat milk for a healthy low-fat breakfast option
  • Ride the coconut water/milk craze by cross-merchandising organic bananas as a complimentary snack for the healthy eaters, celebrity-fad dieters, gym-goers or experimental “foodies”
  • Merchandise organic bananas within organic-specific or healthy choice aisles when applicable
  • Choose a popular, yet simple recipe that incorporates bananas, such as Organic Banana-Squash Soup, and merchandise key ingredients together to capture health-conscious cooks and creative bakers
Bananas are a easy fruit to merchandise because they don’t require refrigeration. So get creative with your merchandising options and give your customers unique ideas that are nutritious organic choices!

New Year Health Resolutions

New Organic Foods Research Highlights Benefits

With the excitement of the holidays over, it is easy to forget our New Year’s resolutions. Many people resolve to take better care of themselves by eating healthier, including more organic, whole fruits and vegetables. This is a great time for grocers to remind our customers to stick with their resolutions. One of the ways to do this is to make produce shopping more convenient through  grab ‘n’ go banana placement, which raises produce sales overall.

Grocers should also remember that after the holidays, many people want to eat healthier, but are also tired of cooking. This is when cross-merchandising works beautifully. By placing ingredients that work well together, say all the fixings for a banana berry smoothie, or banana overnight oats you make it easy and simple for your customer to shop.

The new year should also bring some fresh new ideas and revive the tired consistent marketing approaches of the past. For example, this is a great time to look at the consumer demographic. Twice as many women  as men say they eat three servings of produce per day or more

Second, the produce industry needs to appeal to men. To grow organic banana and other produce sales within your store, consider how to market to men. Drive impulse sales with this demographic by creating grab ‘n’ go displays near doors and checkout lines. Make it easy for a customer to pop in and get quick snacks and meals through these types of displays.

A focus on fitness is also a great way to  target both male and female shoppers. By pairing bananas and other “power foods” with protein powder or energy drink displays, merchandisers can reinforce that bananas are good for health and encourage all of us to keep up with our resolutions!

To learn more about our organic bananas and how you can offer Organics Unlimited and GROW organic bananas in your store, please visit OrganicsUnlimited.com. You may also follow Organics Unlimited on Facebook and Twitter for more news.

 

Kids Boost Produce Sales

Retailers are always looking for new and exciting ways to promote organic bananas. While some trends are tried and true, such as cross-merchandising, there are always innovative ideas on the horizon. One such idea that has rapidly been gaining traction is the concept of marketing to kids.

In the article “Invest in Kids with Produce”, The Packer gives several clever ideas on catering to the under-12 crowd. The simple reason? It’s good for business, parents like this (a lot) and these kids will be your future customers one day.

In general, the produce aisle is not the most exciting part of a grocery store. But by offering tasty snacks and treats this can quickly change to become a favorite part of the store. Not only will children appreciate something delicious to snack on, but parents will also be grateful to have their young ones entertained so they can focus on shopping.

This is a simple and easy idea that can have great benefits. The article goes on to give other ideas that cater to kids, such as school presentations and box samples. We encourage you to read the article here!

To learn more about our organic bananas and how you can offer Organics Unlimited and GROW organic bananas in your store, please visit OrganicsUnlimited.com. You may also follow Organics Unlimited on Facebook and Twitter for more news.