Retailers are always looking for new and exciting ways to promote organic bananas. While some trends are tried and true, such as cross-merchandising, there are always innovative ideas on the horizon. One such idea that has rapidly been gaining traction is the concept of marketing to kids.
In the article “Invest in Kids with Produce”, The Packer gives several clever ideas on catering to the under-12 crowd. The simple reason? It’s good for business, parents like this (a lot) and these kids will be your future customers one day.
In general, the produce aisle is not the most exciting part of a grocery store. But by offering tasty snacks and treats this can quickly change to become a favorite part of the store. Not only will children appreciate something delicious to snack on, but parents will also be grateful to have their young ones entertained so they can focus on shopping.
This is a simple and easy idea that can have great benefits. The article goes on to give other ideas that cater to kids, such as school presentations and box samples. We encourage you to read the article here!
To learn more about our organic bananas and how you can offer Organics Unlimited and GROW organic bananas in your store, please visit OrganicsUnlimited.com. You may also follow Organics Unlimited on Facebook and Twitter for more news.
In September, GROW by Organics Unlimited will be kicking off GROW month and we need your help! GROW month is when we promote GROW (our social responsibility program) and take the opportunity to educate and inspire our consumers to make a difference through their GROW purchases. What does this mean for you? Please start thinking about your merchandising displays and about other ways you can help. We need stores that are willing to host community events such as banana tasting, kid’s events, etc. We also need stores that are ok with live footage being shot inside the store by news crews. If you want to help us, please send us an email!
With each box of GROW bananas sold, a portion of the proceeds go into the GROW Fund. These donations are managed and distributed by the International Community Foundation. Project Amigo in Mexico and Children International in Ecuador are two organizations where GROW has helped build better communities and have changed the lives of many. With the financial support they receive from the GROW label, Project Amigo is able to provide communities with vision clinics, dental clinics, literacy and educational programs. These services are vital to the community and quite successful. Over 90% of the students that are a part of the Project Amigo scholarship program are attending the university and many have graduated to become very successful. Some of those success stories have continued to be a part of their community and have helped the current students in their health and education.
Please consider helping us in helping our communities! With your support in purchasing GROW bananas or creating visual appealing merchandising displays with GROW bananas, together we can make a difference in the banana growing communities.
For more information on how you can help support please visit our GROW website.