A successful display should be eye catching and inviting. Presenting product information through point-of-purchase materials can help gain consumer trust, and providing in-store demonstrations can work wonders for sales and building product awareness. Giving your customers a sample of Organics Unlimited bananas will show them how sweet and tasty they are.
A visual in-store demo can provide more than just a tasting. It can present healthy options for recipe ideas, facts about the products, and help cross promote other foods.
Suggesting alternative uses for bananas may also help improve sales. Smoothies, protein shakes, or fruit salads are fantastic healthy foods that use bananas as the main ingredient, but also contain other products for your customers to buy. (Check out our recipes section on Facebook.)
If your store hosts a food service area, offer organic smoothies made from Organics Unlimited bananas. This cross marketing technique can help raise awareness of organic bananas. Letting the customers know that you provide food options that are made from products you sell in-store can gain their trust in all the products your store provides.
Taste acts as a powerful sense for our memory when making a food purchase. Allowing your customers to try an Organics Unlimited banana will transition this taste test into a must buy item.
|Blood pressure level||General ability to be more active|
|Below 90/60||You may have low blood pressure, speak to your doctor or nurse before starting any new exercise|
|90/60-140/90||It is safe to be more active, and it will help to keep your blood pressure in this ideal blood pressure range|
|140/90 – 179/99||It should be safe to start increasing your physical activity to help lower your high blood pressure|
|180/100 – 199/109||Speak to your doctor or nurse before starting any new exercise|
|200/110 or above||Do not start any new activity – speak to your doctor or nurse|
Taking the initiative and making a serious topic like high blood pressure a point of concern will not only help raise awareness for National Blood Pressure Month, but also keep your customers happy and healthy while helping to increase product sales in your store.
Providing products that support a cause like GROW exhibits your business as one that considers the implications of the source. Not only does this gain trust with your customers, it also conveys a great message to your employees. Supporting GROW can set a positive example for your staff, showing that if you are accountable for what you sell, they can be proud of where they work.
A purchaser of GROW bananas may know the benefits, but your employees may not. Giving them the information to fully understand GROW can help increase sales and also build morale.
Carli Landucci of First Alternative Co-Op from Corvallis, OR wrote to us and said, “I am really glad that we are able to show off this amazing organization. The produce department here could not be prouder to stand behind Organics Unlimited and Project Amigo.” Based in Colima, Mexico, Project Amigo has worked closely with the community since 1984. GROW funding goes to their programs that help farm workers and their children through Project Amigo in Colima.
Educating your customers and employees is key to bringing an understanding to what we provide. Displaying informational Point of Purchase materials is a great way to build awareness. (We can provide you with those materials too!) Take a look at the many opportunities you provide through your support of GROW:
- Scholarships for students from middle school through university
- Tutoring for students
- Development of the GROW Education Center
- Vision Clinics for farm workers and their families
- Dental Clinics for farm workers and their families
- Community health education
- Books for rural schools
- Housing for university scholars
- Computer centers for students
- A college endowment fund for future generations
Since 2005, the GROW program has provided over $500,000 in support to social programs in Mexico and Ecuador. Vision and dental clinics reach over 400 individuals each year. Through the education support program, GROW students learn the benefits of giving back, building better futures for their communities!
|Carli Landucci – First Alternative Co-Op|
Every little bit counts and through your support of GROW and Organics Unlimited we can help support others in need of a better future!