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US Publishing of The Thrive Diet - December 2007



San Diego - In his latest book professional Ironman tri-athlete, two-time Canadian 50km ultra marathon champion and bestselling author, Brendan Brazier, advocates Organics Unlimited bananas and plantains.

 

Published in Canada (Penguin) in March of this year, Brazierz's latest offering, The Thrive Diet, has already become a national bestseller four times over. Set for publication in hardcover in the US in January, The Thrive Diet is poised to repeat its success in the US market place.

 

Brazier, a sought-after speaker and advocate of plant-based whole foods, writes extensively of the health benefits fresh organic fruit can provide. A smoothie made with a banana is a daily part of The Thrive Diet's 12-week meal plan which also contains 100 recipes.

 

But Brazier takes it a step further; not only does he advocate organic foods, he specifically recommends Organics Unlimited. Brazier writes, "The GROW (Giving Resources and Opportunities to Workers) Foundation, a nonprofit organization dedicated to helping farm laborers make better lives for themselves and their families, was founded by Organics Unlimited."

 

He goes on to say that supporting Organics Unlimited by buying their bananas is a more environmentally friendly way to get North American's favorite fruit. "Bananas are the most popular fruit in North America, yet the vast majority of them travel from the southern part of Central America. This requires many resources, most notably fossil fuel. Organics Unlimited bananas are grown in Mexico, making them the least traveled and therefore the best environmental choice for North Americans."

 

Last year Brazier addressed congress on Capital Hill where he spoke of the significant social and economic benefits that could be achieved by improving personal health through better diet. The focus of his speech was to draw attention to the role that food plays in the prevention of most chronic diseases currently plaguing North Americans.

 

Brazier is also the formulator of the widely-popular, award-winning line of Vega whole food nutritional products, and in 2007 VegNews magazine named him one of the 25 most fascinating vegetarians.

 

Organics Unlimited is a San Diego based distributor of organic tropical fruits from Mexico and South America.  For more information, visit www.organicsunlimited.com.